The cosmetics and anti-aging industry is worth trillions annually world wide. It encompasses products to whiten your smile to very expensive shampoo that promises to remake your hair from “ordinary to extraordinary”. That quote is from a 8.5 ounce bottle of shampoo that is cost $60 (US) and claims to contain white truffles and caviar. The industry also includes the entire suite of celebrity endorsed cosmetics, scents and body equipment. The weight loss industry is billions annually on its own. In fact the association between celebrity endorsements and beauty product marketing is A) a very long lived association and B) a very close association. The sheer scope, not to mention the influence of the beauty industry makes it a challenge to research and reveal the actual truth about the claims the industry makes regarding the efficacy of its products.
It’s not that research on the efficacy of beauty products is sparse. There’s actually plenty of research. The issue is that it is frequently conducted by people who have a stake in the industry. Either by the manufacturers of the products themselves of by dermatologists or other scientists who benefit monetarily from the sales of the product or who were paid by the manufacturers of the products to do the research. Both are biased positions from which to conduct research. Research is plentiful but independent research on beauty products is scarce.
That’s why it is so important to be hyper skeptical of the claims, even the so-called “scientific” claims, made in the marketing of anti-aging products. The FDA is not interested in whether or not the products work. Their main interests in ensuring that products that do physical harm do not reach the public. So if it doesn’t burn your skin, the FDA is cool with it. It does not necessarily need to de-wrinkle your skin the way the product packaging claims.
Don’t be fooled by words like “clinically proven”. Whose clinic? How rigorous was the study or trial? What independent entity reviewed the results. Any of the scientific sounding words of phrases in the marketing of beauty products are not to be trusted on face value. Most of it is hype and hokem.
Medical devices have a much higher threshold of scrutiny by U.S. regulators. A doctor can not be in compliance with the law and administer a treatment on you in her office that doesn’t address any of the health issues the treatment is supposed to address.
That’s why you can trust that the permanent wrinkle removal therapy of Pellevé actually does remove wrinkles. If it didn’t, the FDA would not allow doctors to administer Pellevé treatments claiming that the treatments would permanently remove wrinkles. The radio frequency waves penetrating under the skin really do stimulate collagen production, thus getting rid of wrinkles. Quit wasting money on expensive beauty creams and lotions just because you’re bombarded by high production value advertisements feature beautiful celebrity women. Those creams and lotions are still hokem. Call Women First today for your Pellevé consultation appointment if you want a wrinkle remover that truly removes wrinkles.